Pixel & CAPI & Catalog is an all in one premium Prestashop plugin that helps you integrate your shop with Facebook and lets you get the most out of your Facebook ads!

Through the module, you can easily add Facebook Pixel to your shop, so you can track down a bunch of events! From a simple page view, to conversion tracking, the pixel helps you monitor your ads and marketing campaigns!

At the same time, you can enable Facebook Conversion API, so you can send Facebook the same events directly through your server and avoid limitations of the Pixel due to adblockers or any other restrictions.

By combining Pixel and Conversion API you make sure that you accurately gather all the data you need for an effective marketing strategy and performance.

Moreover, the module helps you generate with ease your Products Data Feed, so that you can keep an excellent item list in Facebook’s marketing platform!

Check the screenshots to get the feeling!

Features

• adds Facebook Pixel to your shop
• Facebook Pixel’s events that get tracked:
  Page View, View Content, Add to Cart, Initiate Checkout, Purchase
• adds Facebook Conversion API to your shop
• Facebook Conversion API events that get tracked:
  Page View, View Content, Add to Cart, Initiate Checkout, Purchase
• Advanced Matching Option available for Conversion API
• Product Data Feed generator (xml or csv format)
• Product Data Feed attributes:
  title, link, image, price, brand, description, availability, condition, facebook product category, google product category
• includes mapping mechanism in order to map your shop’s categories to Facebook’s and Google’s categories
• GDPR ready: the module can be configured to track only logged in customers (they have accepted the privacy terms) or visitors that have clicked on your existing consent mechanism
• multi-language feeds are supported
• multi-shop functionality supported

Pixel Helper Tool

Keep in mind that you can use the Pixel Helper chrome extension to verify the Pixel’s functionality!

Pixel Helper: https://developers.facebook.com/docs/facebook-pixel/support/pixel-helper

Module translations

• English

Changelog

v.1.6 - February 7, 2024
IMPROVEMENT: better support for custom themes

v.1.5 - June 8, 2023
NEW: support for Facebook Conversion API
NEW: module is now GDPR ready
IMPROVEMENT: enriched data sent to Facebook through the Pixel

v.1.4 - May 18, 2023
NEW: added ‘content_ids’ parameter to Pixel Purchase event

v.1.3 - April 19, 2023
NEW: support for Prestashop 8
NEW: multi-shop functionality

v.1.2 - March 22, 2022
Minor change in module name

v.1.1 - December 9, 2021
IMPROVEMENT: Multi-language feed supported

v.1.0 - June 27, 2021
Initial release